Summary of findings for the Adviser Satisfaction Survey 2014
Introduction
The purpose of the Adviser Satisfaction Survey is to measure how satisfied licensed immigration advisers are with the service provided by the Immigration Advisers Authority. The survey also measures the perceived value of licensing.
The response rate to the 2014 survey was 48%.
Customer satisfaction
The proportion of advisers satisfied with the quality of service received from the Authority was 64% (down from 70% in 2012).
Satisfaction was higher among offshore advisers than onshore advisers, with 78% of all offshore advisers saying they were satisfied with the quality of service compared to 59% of all onshore advisers.
Interactions with the Authority
Advisers rated their recent interactions with the Authority based on nine criteria.
- Staff did what they said they would do - 79%
- Staff responded to me in a reasonable amount of time - 79%
- Staff communicated in a way that was easy to understand - 77%
- It’s an example of good value for tax dollars spent - 49%
- Staff acknowledged and fixed their mistakes - 47%.
Perception of licensing
The percentage of advisers who agreed that licensing had:
- improved the perception of New Zealand as a migration destination was 77%.
- added value to the New Zealand immigration industry was 83%.
Professional Development
For professional development, 71% of advisers found the Authority’s newsletter helpful followed by its 2014 Code of Conduct Toolkit (63%), licensing process (61%), website (61%), and Licensed Immigration Advisers Code of Conduct 2014 Workshop (40%).
Additional comments
Additional comments were provided by 79 advisers.
Comments and suggestions were made on the initial licensing process, the renewals process, the qualification, licensing pathways and complaints processing.

![[link to adviser register].](/common2/images/find-an-adviser.png)