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Misrepresentation

Trade mark

Clause 32:

A licensed immigration adviser must, if using the “Licensed by Immigration Advisers Authority” trade mark, do so in accordance with the Trade Mark Licence Agreement.

The Authority, through the Ministry of Business, Innovation and Employment, has registered the “Licensed by Immigration Advisers Authority” trade mark (the Trade Mark) with the Intellectual Property Office of New Zealand. This is the Trade Mark:

IAA Logo trademarked.

The Ministry of Business, Innovation and Employment retains ownership of the Trade Mark, as set out in the Trade Mark Licence Agreement, which is appended to each licence approval letter.

Advisers may only use the Trade Mark if they have read, understood and agreed to the terms of the Trade Mark Licence Agreement.

Use of the Trade Mark:

Advisers must comply with the following requirements when using the Trade Mark:

For avoidance of doubt, an adviser may not use the Trade Mark other than in connection with their practice as an immigration adviser.

Below are examples of correct and incorrect uses of the Trade Mark.

Correct uses of the Trade Mark

Email signature

Kind regards

Correct usage of trademarked IAA logo.

Mary Smith

Licence Number: 12345678

 

Website

A company, Migrants R Us, employs two licensed immigration advisers:

Correct usage of trademarked IAA logo.

Mary Smith
Licence Number: 123456789
Peter Smith
Licence Number: 987654321

 

Incorrect uses of the Trade Mark

Email signature

Kind regards

Migrants R Us

Company Number: 123456

Incorrect usage of trademarked IAA logo.

Problem: This could lead a migrant to believe that the company is licensed.

 

Website

Contact the team at Migrants R Us:

Incorrect usage of trademarked IAA logo.

Mary Smith Peter Smith Margaret Brown

Problem: It is not clear who the licensed advisers within the company are.

 

What has changed compared to the 2010 Code?

2010 Code – did not include any specific requirements relating to use of the trade mark

2014 Code – requires that advisers must, if using the “Licensed by Immigration Authority” trade mark, so so in accordance with the Trade Mark Licence Agreement.